Feb 23, 2021
Over the next two shows I will be flying solo as I go in-depth on conversion optimisation on your Amazon third party sites. The episode we will take a look at the anatomy of a landing page and conversion colours. I will show a few examples on why it is very important to build a lander / Home page that is relevant to your audience. Example, Apple does not have long landing pages full of hypnotic copy. Why? Because they are not selling e products or marketing tools to marketers. This goes the same for Tesla, Nike, Coca Cola and Versace. What does this mean for your high ticket product? Or, you refined brand that sells beauty or fashion products?
Resources
Reviewing site home pages
https://www.shopify.co.uk/blog/shopify-stores
Importance of design
https://cxl.com/blog/first-impressions-matter-the-importance-of-great-visual-design/
Other sites that were mentioned
Events
https://brandedbywomen.com/
Service based business
https://www.databrill.com/
Kevin King site
https://www.billiondollarsellersummit.com/