Jan 21, 2022
On Thursdays, with Sharon we talk: PRODUCT IMAGES
made for conversion, How to create the brief for your photographer
or graphics designer.
Product Images are the most important part of your
product page, It is what gets the click from the search results,
what helps to showcase your product, and what helps the shopper
envision your product in their life, or how it will solve their
problem.
In order to know what type of images you need for
your product, you must first understand the following about your
product:
* Main Benefits
* Main Features
* Where it is used
* How it is used
* Who uses it?
* What does your Branding need to look like in
order to attract your buyer avatar?
Once you understand the above, then you will know
what types of images your product NEEDS to have so that it can
showcase your product best and help boost conversion. Only then can
you create the brief and give the direction to the service provider
making your images.
Different Types of Images:
* Main Image (hero)
*Lifestyle: a few when possible (can turn into a
collage)
* Different angles of product (Can be mixed with
infographics on the side)
* What's Included (when applicable and can also
include some other information like dimensions for example )
* Dimensions / measurements / weight
* Collage: 4 images in a collage showing either
where to use, how to use, main benefits etc
* Infographics: Stand Out Features, must be to the
point, Icons with limited text, can be mixed with a lifestyle like
shown in the video of the podcast, must have Easily read texts and
fonts
___________________________________________________
Grab Tickets for Seller Sessions Live Brought to
you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney
Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela
Hamilton
Conference tickets include the “Afterparty brought
to you by BetterAMS and Clear Ads”.
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio
(May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear
Ads (May 7)
Thank you to Perpetua, YLT Translations,
SellersAlley & Pinformative