Aug 2, 2024
The Broadmatch
Show - Vanity SEO Traffic, Checkout Optimization & New
Experiments
Why Microsoft
Clarity is Powerful & Free
Danny McMillan
emphasizes the value of Microsoft Clarity for website optimization.
He recalls using multiple tools, but now Clarity integrates these
features and pairs well with Google Analytics. It helps users spot
and resolve issues affecting conversion rates, providing essential
visibility.
Not All
Traffic is Equal
Danny
differentiates between vanity traffic (high volume, low engagement)
and quality traffic (targeted, likely to engage). He stresses
progress forms to refine audience profiles, reducing spam and
increasing traffic relevance.
Testing and
Implementation
Danny outlines
testing methods:
- A/B Testing: Compares page versions to find
the best performer.
- Heatmaps: Shows user interactions,
highlighting interest areas.
- Session Recordings: Offers in-depth user
behavior analysis.
These tools
help site owners enhance their pages and attract valuable
traffic.
Checkout Page
Optimization
Danny
discusses optimizing checkout pages by simplifying processes,
adding trust signals, and improving user experience.
Adam Heist
focuses on conversion rate optimization (CRO) and main image tests
for 2024.
CRO and Main
Image Tests
Adam's CRO
approach highlights the importance of main images in e-commerce. He
advocates for main image testing and split testing to collect
performance data.
New Traffic
Experiments
Adam plans to
explore new traffic sources in 2024:
- Levanto: Using influencers for traffic.
- Google Ads: Attracting targeted visitors
through paid search.
- Demand-Side Platforms (DSP): Investigating
programmatic advertising.
Other
Hacks
Adam mentions
strategies like logistics cost optimization to enhance business
efficiency.