Oct 9, 2023
In this insightful
episode of the Seller Sessions Podcast, host Danny McMillan brings
together a panel of e-commerce experts to discuss Q4 strategies. As
the holiday season approaches, this episode offers invaluable
insights for Amazon sellers aiming to optimize their
strategies.
Guest Lineup
and Bios:
Cara
Sayer: Cara is the inventor of SnoozeShade - a global baby
brand that has helped hundreds of thousands of parents, won 80+
awards, and is recommended by the world’s leading baby experts.
Passionate about her journey, Cara loves sharing her experiences
and the reality of running and growing a 7-figure business in her
signature straight-talking style.
Joe
Jakes: Joe successfully transitioned his multigenerational
family business from 100% wholesale to 100% D2C. Regularly
achieving seven-figure months and big six-figure days, the business
now sells millions of units per year.
Matt
Parker:
Founder of the digital
media agency 'Trendlution', Matt has been a part of the e-commerce
world for over 15 years. Having created over 250 top-selling items
across Amazon, Ebay, and Woocommerce, he is also a part of the
external pro trader and Ebay development program globally. Matt
recently helped beta test the personalization feature and next-day
service pre-release on
eBay.com and
.co.uk.
Matt
Phipps: Matt, along with his wife Kata, began selling on
Amazon in 2018. They achieved 7-figures by the end of their first
year and sold the brand within three years. Currently, Matt is
building a second 7-figure brand and coaches top-tier 7 and
8-figure sellers inside the Titan Network.
Nick
Eary: Nick began his Amazon journey in 2017 and
successfully exited two of his 7-figure companies in 2021. Having
launched over 300 products worldwide, he now runs and operates 3
brands, scaling them towards 8 figures.
Ryan
Edkins: An author, pilot, and serial entrepreneur with 3
exits, Ryan began selling on Amazon in 2021. In just two years, he
scaled his FBA brands to mid 7-figures and beyond. He regularly
coaches Amazon sellers, sharing his experiences and guiding them
towards achieving financial freedom.
Key
Takeaways:
1. Ryan
Edkins: The Power of Video Ryan emphasizes the
effectiveness of sponsored videos, especially during high-traffic
events like Black Friday and Prime Day. He also touches upon the
challenges of sponsor positions and the importance of adjusting
brand store images for seasonal sales.
2. Nick Eary:
Gifting and Photography Nick shares his brand's focus on
gift-able items and the potential of product photography in
enhancing sales. He also highlights the importance of basic deal
management, promotions, and the challenges faced in the German
market due to VAT number discrepancies.
3. Matt
Phipps: Keyword Mastery Matt P. delves into the
significance of keyword research and the utilization of past
performance reports. He suggests creative additions like ribbons
for gift-able products and the potential of brand-tailored
promotions for retargeting.
4. Matt
Parker: Carousel Advertising Matt P. (yes, another Matt!)
discusses the effectiveness of the carousel feature in advertising.
He stresses the role of creative angles, the importance of negative
keywords, and harnessing the power of hashtags on platforms like
Pinterest and TikTok.
5. Joe Jakes:
Amazon's Evolving Algorithms Joe provides insights on top
search adjustments and the ever-evolving Amazon advertising
algorithms. He also underscores the role of deals in increasing
visibility and sessions.
6. Cara Sayer:
Strategies Beyond Q4 Cara offers a fresh perspective for
businesses that might not peak during Q4. She talks about the
importance of housekeeping, optimizing listings, and shares success
stories from the Australian market. Cara also gives recommendations
on stock management with Amazon during non-peak seasons.
Special
Mention: Danny also gives a shoutout to the upcoming
Seller Sessions social event in December. It promises to be an
excellent opportunity for networking and knowledge sharing.
Closing
Thoughts: This episode of the Seller Sessions Podcast is a
must-listen for anyone in the e-commerce space. With the holiday
season fast approaching, the insights shared by the panel can be
the difference between a good Q4 and a great one.