Sep 16, 2026
Danny McMillan and Shubhash unpack the Fable 5.1 vs Astra debate, the six-stage AI harness, and why your folder structure is the real cost lever.
Shubhash joins from his new home in Dubai to dig into the two biggest AI releases of the fortnight, Fable 5.1 and Astra, dropped within 72 hours of each other. Instead of relitigating which model wins, he makes the case that "which model is better" is the wrong question entirely, and spends the episode showing why.
You'll hear the real cost story behind cached tokens, why a shiny 3D render says nothing about which model is actually smarter at your business's real work, and Shubhash's six-stage "harness" framework for judging any AI tool. Danny closes with a teaser: an enterprise AI consultant's folder-as-operating-system approach that could cut token burn without touching the model at all.
"A model is just an engine. If you haven't built the car, the chassis, the tyres, everything else around it, a faster engine isn't getting you anywhere." - Shubhash
"You don't pay your goalkeeper up front just because he's the best athlete in the squad." - Shubhash
"The model is the sex and sizzle, not the bit underneath it." - Danny McMillan
"Before you chase the next model, write down only what you know... get that right and we are good." - Shubhash
Shubhash - Not a Square, now based in Dubai (relocated from London)
Seller Sessions is the leading podcast for advanced Amazon sellers, hosted by Danny McMillan. Ritu returns next week for Go With The Flow; Shubhash is back next month.