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Seller Sessions Amazon FBA and Private Label

Seller Sessions

Seller Sessions is the world's first dedicated marketing show for Amazon FBA and Private Label sellers. No need to pay for expensive courses or overpriced Masterminds. Every week we dive into tactics and techniques that are actionable and delivered in bite sized chunks; FOR FREE!


Dec 29, 2017

Kevin King returns for Part 2 to share a number of his 99 best Amazon Marketing Hacks to increase your sales and grow your Amazon business.

Hack 5 – Which Keyword tools to use

  • In working out these best amazon marketing hacks Kevin has invested thousands of dollars on tools to date
  • Kevin likes to verify using data
  • Free tool is and is best and most accurate – good for testing
  • Used to use Amazon’s AMS tool as a barometer but Kevin found it can be influenced so not reliable
  • Now using Helium 10 – Cerebro tool – THE most accurate in Kevin’s view based on his research and experience
  • If you pay for one, use Cerebro and then Sonor-tool in addition
  • Danny says multi-language search in Sonar is very powerful with a good visual tool – a great tool
  • Cerebro lets you download too both broad and specific keywords data
  • Danny advocates using the 80/20 rule in data research
  • Kevin likes to look at what’s driving the sales – to dig into which keywords a product is using
  • If you can find 5-10 mid-range keywords rather than the top 2 or 3 keywords you can do well
  • Kevin uses his PPC data to check his conversions for which keyphrases are converting
  • He will run PPC for 2-3 weeks to mine this data and drive his strategy for his products

Hack 6 – Amazon’s Choice badge

  • Is keyword dependent
  • It’s recommended by Alexa algorithm
  • Gives social proof to buyers looking at listings
  • Influence this by sending traffic to your listing and have it blindly put in the cart – Alexa doesn’t show a listing so you need the traffic to add it to the cart WITHOUT looking at your listing (like Alexa)....

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