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Seller Sessions Amazon FBA and Private Label

Seller Sessions

Seller Sessions is the world's first dedicated marketing show for Amazon FBA and Private Label sellers. No need to pay for expensive courses or overpriced Masterminds. Every week we dive into tactics and techniques that are actionable and delivered in bite sized chunks; FOR FREE!


Dec 27, 2017

Kevin King joins us to share a number of his best Amazon Marketing Hacks to increase your sales and grow your Amazon business. It’s been a busy year – strong Amazon Business progress, Illuminati Mastermind, Freedom Ticket course launched, got married and making money.

Hack 1 – Other fields in your listing

  • Fill out the keyword field that is 250 bytes limited. The Fabric Field can also be filled out and can get you a sixth bullet. A good Amazon Marketing Hack is that there are extra fields you can use like the Subject matter field is also useful, there are 5 fields there and take your best keyword phrases (50 chars per field and 5 fields). Well indexed and worth looking at for PPC matching and tells Amazon these phrases are important.
  • The Subject Matter field is available in the  categories that Anthony is in so looks like available in most. The fabric type does not show up in all cats.
  • A lot of successful sellers that Danny has noted are using the waterfall effect in the backend and going against a lot of the ‘guidance’ and using search phrases in backend fields
  • Spamming the backend keywords is not the best way to go – most big sellers are not filling the backend up but using only a few in the backend

Hack 2 – Pricing your product

  • How do I price my product?
  • We could do an hours session on pricing but as this is an Amazon Marketing Hack…
  • Testing has found that in conversion terms – 45c seems to be the best, then 50, 89, 90 and then 99 cents.
  • To make it look cheaper just drop the decimals ‘.00’ apparently adding the $49.00 seems more expensive the $49....

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