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Seller Sessions Amazon FBA and Private Label

Seller Sessions

Seller Sessions is the world's first dedicated marketing show for Amazon FBA and Private Label sellers. No need to pay for expensive courses or overpriced Masterminds. Every week we dive into tactics and techniques that are actionable and delivered in bite sized chunks; FOR FREE!


May 18, 2022

Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.” should be "his goal was and remains the same: conversion

A technical approach of product photography...

• Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions.
• Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7’ umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector.
• 3x 600w strobe lights will be enough for most scenarios, but sometimes I’m using 4-5 depending on how much space I need to cover.

• Aperture will determine the amount of blur your picture will have in the background.
• The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need.
• A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don’t have enough light.

• The higher the ISO, the more noise you will have in the picture.
• For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible.

• I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I’m shooting in a tight laundry room or party, 24mm is barely enough.
• However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see).
• The wider the lens, the more deformed the subject will be (which is not ideal!)
• For super detailed shots, I love to use my 100mm lens 
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