Amazons New Search Catalog Performance Dashboard

Mar 21, 2022

Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products.

On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called "Query Performance Dashboard" which should be launched within the coming months.

Here is what Amazon says about the dashboard:

The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards:

The Search Catalog Performance Dashboard (out now in beta) will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning.

The Query Performance Dashboard (not yet released) will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest.

 

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